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TOYOTA
Music in Motion
Artists are like mad scientists – odd-thinking, non-conformists with a propensity for creating vibrantly original and socially captivating work.
So what happens when you put two of these innovators in a room together and set them in motion?
Toyota presents Music In Motion is a glimpse of that genius at work. For this video series, we paired creative risk-takers—innovators from the visual art world with musical innovators—and watched as they worked through their creative process. This collaboration and creative framework gave our amazing talent the opportunity to let loose, do their thing, and embark on a road less traveled. The result? Adventurous and spontaneously amazing creations that aligned with Toyota Avalon’s core audience: non-conformist rule-breakers who follow their heart, not the crowd.
SERVICES:
Video, Creative Direction, Strategy
INDUSTRIES:
Automotive, Music
AWARDS:
Created with Sketch.
“One X masterfully captured the creative process of masterpieces in development. The juxtaposition to music was brilliant. The colorful fusion of art and music was adventurous and aligned with our core message.”