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Wells FARGO
Why I Work
MELANIE FIONA
JAMACIA GILMER
BYRON JONES
Understanding the purpose behind the work that we do is not only something that encourages us to keep going but can also inspire others who are on their own journeys.
To show their support for hard-working people striving towards their dreams, Wells Fargo enlisted the One X team to feature the inspiring stories of three such individuals: acclaimed singer/songwriter Melanie Fiona, photographer Jamacia Gilmer, and University of Phoenix CFO, Byron Jones. The Why I Work campaign resulted in a 12% increase in consideration for the brand and inspired others to tell their Why I Work story through social media.
SERVICES:
Video, Creative Direction,Strategy,
INDUSTRIES:
Finance
“Building trust when it comes to personal financial needs is paramount to a successful relationship. The campaign we’ve devised and the content One Solution is producing for Wells Fargo will feature real, relatable consumers. They’ll speak candidly about their own workplace experiences and needs, allowing a natural connection to develop between Wells Fargo and the Black audience we know so well.”